Who Says Smart Women Can’t Love Fashion?

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by Arash Mazinani on April 5, 2014

“Once, at a workshop, I sat with other unpublished writers, silently nursing our hopes and watching the faculty—published writers who seemed to float in their accomplishment. A fellow aspiring writer said of one faculty member, “Look at that dress and makeup! You can’t take her seriously.” I thought the woman looked attractive, and I admired the grace with which she walked in her heels. But I found myself quickly agreeing. Yes, indeed, one could not take this author of three novels seriously, because she wore a pretty dress and two shades of eye shadow.” -  Chimamanda Ngozi Adichie - Why can’t a smart woman love fashion?

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7 Habits of Supremely Stylish People

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by Arash Mazinani on March 29, 2014

Ever wondered how some people achieve their effortless style? Where they look like they’ve just rolled out of bed in the morning, perfectly preened and put together. They always seem to get it right no matter what the occasion, but look like they didn’t try at the same time. You may think it’s down to a team of stylists and make up artists but that’s not always the case. You can find examples of women and men in the celeb world who appear to have an innate ability to always get it right, in addition to the stylish individuals that are normal, everyday people. So I thought for this post I’d share some of their secrets in a playful take on Stephen Covey’s famous book.

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Who Else Wants The Definitive Guide To The Spring Summer 2014 Trends

March 23, 2014
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Are you craving that warm weather? Itching to break out your spring wardrobe?  I hold my hand up, I’m a bit late with this one. I know the spring summer collections are already on the high street and we’ve even been enjoying the occasional sunny day in Leeds. But I still wanted to get this […]

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How Do You Look ‘Sexy’ As A Guy?

March 16, 2014
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Have you ever wondered how your style can appear ‘sexy’ to the opposite sex? We know what it looks like for women, think Tom Ford. But is there a male version? A look that men can adopt that would make women swoon. In the dating game, she’ll form an opinion on you before you’ve even […]

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What’s A ‘Friendrobe’ & Would You Try It?

March 9, 2014
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Would you share your wardrobe…? On the premise that in return you could dip into other fashionista’s closets whenever you wished. Initially, I bet you were ready to beat me off with a rather large platformed heel, but now I’ve sweetened the deal, I’m sure it seems a little bit more tempting. But this isn’t […]

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What Can You Learn From The ‘Normcore’ Trend?

March 2, 2014

When everyone’s trying to stand out from the crowd, is the answer to try and blend in? At least that’s the theory behind the normcore trend that’s been bubbling away in New York City. Adopting plain brand clothes that you’d typically associate with dads and mums. The idea is to ‘embrace sameness’ as a way […]

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Are You ‘That’ Guy?

February 23, 2014
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Have you ever considered whether your clothes are age appropriate? “I’m thinking of getting some leather jeans… like Kanye. I figured now’s the time to experiment. I’m getting old, lol. If I don’t do it now, it’ll be too late”

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Is Your Style Turning Women Off?

February 16, 2014
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Are you tired of psyching yourself up to approach gorgeous women only to hear the words “sorry, I’ve got a boyfriend”? Feeling like you’re going to vomit as you walk up to introduce yourself, only for that little glimmer of hope to be crushed by a few simple words. Maybe it’s not your approach or […]

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What Are Your Top 5 Fashion Regrets?

February 9, 2014
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Buyers remorse, you know how it goes. Your heart pounds and gut churns with excitement as you spy the perfect pair of Christian Louboutin shoes. You start to feel hot, the palms of your hands become clammy. They’re 50% off! The gaudy print is totally you! Despite the unfamiliar height of the heel, you tell […]

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Why You Should Avoid Pinterest For Style Inspiration

February 2, 2014
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Hands up if you use Pinterest for your style inspiration? Yeah I thought so too! Pinterest is often cited by many as a go-to tool when they need some ideas for outfits and new looks. It’s brilliant for creating vision boards and collating images that can easily be accessed from pretty much anywhere. I remember […]

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