The Secret To Boosting Your Style IQ: Shopping Slumps

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by Arash Mazinani on June 15, 2013

Go on admit it! You suffer from shopping envy don’t you?

If it’s not advertising it’s magazine editors or bloggers telling us about their latest purchase, what we should or shouldn’t be buying. It’s everywhere, on our social media feeds, on our televisions, in the magazines we read. The most covetable items, what’s hot for summer, ‘lusting lately’. All phrases to get our sartorial juices flowing and whet our fashionable appetites.

Our eyes widen and stomachs flutter at the alluring thought of ‘the experience’. Bloggers tease us in a peepshow like manner, slowly revealing their latest ‘haul’s through a seductive collection of instagrams, tweets and pins. The desire of the shopping experience in everyone of us piqued.

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How To Instantly Bring Power Dressing Up To Date

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by Arash Mazinani on June 8, 2013

“We’ve come a long way. Power dressing now is designed to let the woman inside us come through” - Donna Karen

Have you ever wanted to power dress but have been worried about getting it wrong?

Maybe you’ve often wondered what exactly is power dressing?

Yesterday some friends and I had been having a debate about a girl we know. They’d been going back and forth about whether this girl was a power dresser. One of them thought she was, the other didn’t.

My own take on her dressing was this: she did power dress at times and she often got it spot on. However, on some occasions she completely missed the mark and turned up in a corporate environment as if she was ready for a night out.

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Top 5 Regrets of The Dying

June 1, 2013
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Have you ever watched a video or read a book and been so taken back that you had to stop and really think? Last weekend I’d been frantically searching around the internet and came across a random YouTube video on someone’s Facebook page. The title instantly grabbed my attention and sparked my curiosity, so naturally I [...]

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How Do You Avoid Fashion Envy?

May 25, 2013
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SMAD … What the hell is that? Social Media Anxiety Disorder, yeah it’s an actual ‘thing’ now. If you’re wondering what in the world I’m talking about then let me explain. Have you ever been scrolling through your Instagram/Pinterest/Twitter/Facebook feed and felt inadequate? Whether it be beautiful locations, fabulous foods or gorgeous homes, our social [...]

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Street Style Icons: Thomás

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I came across Thomás and his blog after posting my Street Style Icons post on Odyssey Home. He contacted me on Twitter and expressed his interest in appearing my Street Style series. I’d been wanting to feature a guy for a while but up until that point didn’t have any volunteers. So I’m really happy [...]

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5 Ways You Can Inject More Colour Into Your Style

May 12, 2013

Today you’re going to learn how to add more colour to your wardrobe and stop playing it safe when it comes to wearing colour. One of the biggest concerns many of my clients have when it comes to their wardrobe is often how to incorporate colour. Maybe it’s the bleak summers? Perhaps it’s the belief [...]

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How You Can Easily Dress Designer For High Street Prices

May 4, 2013
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Have you ever coveted a designer piece, but had to settle for the high street alternative? Today I’ll explain to you how to think like a really savvy shopper. One that opens their closet and is greeted by all their fave, luxe labels. They’ve traded in their Topshop and now their rails wouldn’t look out of [...]

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Who Do YOU Dress For?

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“Don’t women dress for attention?”  “No, they dress for other women …” “Either way it’s attention. They dress for men’s attention to impress other women and to impress the men” This was a conversation a few of my friends were having on Whatsapp. None of them are particularly interested in fashion, but it came up [...]

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Trinity Leeds Personal Shopping

April 24, 2013
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I’ve been excitedly sitting on this announcement for a while now as everything got ironed out and I knew it was all set in stone. If you’re from Leeds or even the surrounding area you’ll have seen the TV ads and many of your favourite bloggers weigh in on the latest addition to the high [...]

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Street Style Icons: Courtney Hayes

April 20, 2013
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There were a couple of my Twitter followers discussing Courtney’s fabulous style a couple of weeks back. Naturally, I had to click through and see what all the fuss was about. On my first viewing there were a couple of things that struck me about her style: she certainly wasn’t shy about wearing bright colours and [...]

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